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Fundraising 101
Start early: the earlier you start, the more successful
you will be. Your fundraising, like your training, will benefit from
a focused plan and recognition that how you begin is as important as
how you finish.
- Identify and target your audience: in identifying
your list of potential donors, focus on groups of people before individuals
– family and relatives, friends, co-workers, classmates, synagogue
groups. Think big!
- Personalize your fundraising letters:
- Know your audience
- Tailor your letters/emails to reach out to different audiences.
- Be sure your audience understands the importance of this organization
and the significance of the run
- Provide stories or personal thoughts on why you chose to join Team
Lifeline
- Make personal fundraising goals:
- Make a personal timeline to follow so you do not fall behind in
your fundraising efforts
- Follow up with your audience
- Utilize other means of fundraising such as fundraising parties and
events
- Be sure to thank all donors for their support and their donation:
• Keep track of all donors and donation amounts
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