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Shira Rubinoff

Shira Rubinoff

This January I will be running in the Miami Marathon.

I am running to raise money for Penina's Helping Hand - A division of Chai Lifeline, a wonderful organization dedicated to helping very sick children and their families. However, I know I can’t do it alone. I need your help.

PENINA'S HELPING HAND (PHH) is a division of Chai Lifeline that was started in the memory of Penina Rubinoff (My mother, OBM). She was an exemplary Toronto mother of four whose compassion and generosity were experienced far beyond the realm of her private family unit. Despite the pain and challenges she experienced throughout her ordeal, good deeds & charity remained not just values that she idealized, but areas in which she completely immersed herself and remained active. Although it was often difficult and even painful, she always tried to maintain a normal family life. To her, family was everything.

PENINA’S HELPING HAND is a fitting tribute to Penina Rubinoff, an extraordinary woman who will always be remembered for her love, compassion, and charity work. Penina’s Helping Hand offers year-round programs, services, and social support to over 250 children dealing with the loss of a parent or a severely ill parent. Case management, counselling, holiday gifts, tutoring, gala holiday parties, family retreats, and crisis intervention services bring help and hope to these children, and their families.

Training is not easy, but neither is dealing with illness. If the children of Chai Lifeline can fight each day, I can do this for them. But I can't do this without your support. I need your help to raise as much money as possible for these kids. So please, push the donate button and help me put smiles on the faces of sick children. Let's do this together! Let's make dreams come true.

With love & gratitude,



raised of $10,000 goal


1. Avi Mirman
2. Susan Hochman
3. Martel oyata
In honor of Shira Rubinoff
4. Joseph Steinberg
Got for it, Shira! We are so proud of you!
5. Pamela Fusco
Shira, go get'm beautiful friend. Love ya Pamela
6. John Lintz
Good Luck Shira ;-)!
Member of

Team Penina's Helping Hand


Fundraising History

Total Amount Raised since 2017
raised in 2017
60 donors